Lelz celebrates European folk culture and identity brought to life through a unique lens which endeavours to honour these traditions.
Lelz embodies the rich heritage of its co-founder, Alex. With a deep respect for his complex European roots and British upbringing, Lelz offers an exciting blend of styles that tell a story of dual identity. Inspired by the rich tapestry of traditions, folklore, and craftsmanship, Lelz prioritises sustainability through the use of traditional, antique and vintage textiles wherever possible and focusing on quality-driven, timeless pieces that honour the dual-heritage of its co-founder. This means that we produce many one-of-a-kind pieces as well as our ready-to-wear collections. Lelz continues to explore the relationship between traditional folklore and contemporary society with season-less collections that resonate with timeless narratives while remaining relevant in today’s fast-paced world.